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We have changed our name to Power NI

Behind the scenes of our new TV campaign

This is the first time we have created an ad for TV and it was such an exciting experience!

Power NI
Power NI sketch

Our first step was to set out our story board and decide what we wanted to say. When we count the number of homes that we supply in NI, it soon adds up! We cover towns and cities, villages and townlands and wanted to represent as many of our customers as possible.

We needed our TV ad to let the people of Northern Ireland know about our name change in a relevant way. More importantly, our ad needed to reassure our customers that there has been no change in company ownership, we’ll continue to provide the great service we have delivered for over 80 years.

We can help you save

There are many ways we can help you save energy and money. For example, did you know that we can give you discount off your electricity with Keypad? Or that we give you money off the cost of insulation? Our storyboard was organised to include these messages and from there we came up with some possible scenes.

NI by name. NI by nature.

We felt it was important to include some famous NI landmarks to show how far reaching our service spreads. We organised a production company to film our ad and shot it over a week in L/Derry, Omagh, Newtownards and Belfast.

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