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Energia Group extends partnership with the IRFU until 2029

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The continued partnership will see Energia Group launch new initiatives aimed at growing club rugby nationally alongside their continued support for both the Men’s and Women’s Senior Teams.

Energia Group has announced it will renew its partnership with the IRFU for a further 5 years until 2029, reaffirming its commitment to powering Irish rugby at all levels and celebrating community heroes. 

Energia group has been an official partner of Irish Rugby since 2019, serving as a title sponsor of the Men’s and Women’s All-Ireland League competitions, and spearheading a number of initiatives aimed at growing the sport across Ireland.  

As part of the continued partnership, Energia group will work with the IRFU on several grassroots and community-driven projects, including the Community Hero Award. It celebrates the contributions of figures at Club level who help make the grassroots game possible and will be presented to recipients ahead of Ireland’s Guinness Six Nations home fixtures next year.  

Following a successful pilot in the 23/24 season, Energia group has also pledged support to the IRFU to expand the coverage of Energia AIL games, allowing delivery of high-quality club rugby to a wider audience. In addition, Energia Rugby for All, an initiative launched with Leinster Rugby last year to make rugby more inclusive for people with physical and learning differences, will be extended nationwide, starting with supporting the IRFU as it recently joined the Hidden Disability Sunflower Lanyard Scheme. 

To date, Energia group’s partnership with the IRFU has helped deliver success for the growth and development of rugby across Ireland. Highlights include the launch of the Energia AIL app; helping to support the Irish Women’s team achieving record crowds in the Guinness Women’s Six Nations, record attendance figures at the Energia AIL Men's Division 1A Final in 2023; and the first televised broadcast of the Energia All-Ireland League Women’s Division final in 2022 along with the Energia AIL 30-year anniversary documentary on TG4. Energia has contributed €25,000 worth of prizes to the ‘Your Club, Your Country’ draw and sponsored The Club Scene Podcast, a must-listen weekly podcast for club rugby supporters.  

On 28 April 2024, the first ever Energia All-Ireland League Men's and Women's Finals double header took place in Aviva Stadium. This fixture was a historic milestone for Irish club rugby and illustrates Energia groups and the IRFU’s commitment to ensuring equality across men’s and women’s grassroots rugby.  

Commenting on the sponsorship renewal, Gary Ryan, Managing Director at Energia, said: “We are thrilled to renew our partnership with the IRFU for another 5 years. At Energia, we have seen, and continue to see, the endless possibilities that Irish rugby offers, for both women and men, from grassroots to elite. We are very proud of the innovations we’ve brought to the Energia AIL over the past 5 years and look forward to working with the IRFU on a slate of brand new grassroots projects and community initiatives aimed at securing the future of Irish rugby.”  

Michael Collopy, Chairperson of the Commercial & Marketing Committee at the IRFU, said: “We are delighted to have Energia back on board as official energy partner to the IRFU. Over the last five years, Energia has offered practical, meaningful support and investment, ensuring that Irish rugby has continued to flourish and thrive with particular successful support being seen in both the All-Ireland League and with the Women’s International Team. We are grateful for their ongoing support and look forward to continuing our collaboration over the coming years.” 

Energia Group is committed to investing in Ireland and its communities. In addition to its partnership with the IRFU, it is also a proud partner of Seachtain na Gaeilge, one of the country’s biggest celebrations of Irish language and culture.

Find out more on our Irish rugby partnerships

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