Your Kind of Energy, the new TV ad from Power NI

Thursday, September 25, 2014

Power NI is delighted to announce the launch of their 2014 autumn television advertisement titled ‘Your Kind of Energy.’

Power NI is delighted to announce the launch of their 2014 autumn television advertisement titled ‘Your Kind of Energy.’

The 40 second TV ad premiered on UTV at 7:15pm on Monday 22 September and will run as a 40 second ad with a selection of 10 second edits on the region’s UTV channel until 31 October 2014.

Supported by the upbeat backing track, ‘Sun hits the sky’ by renowned UK rock band Supergrass, ‘Your Kind of Energy’ grasps the audience’s attention from the second it bursts onto the screen and as the energy of the music heightens, so too does the energy of everyone involved!

The ad tells the story of a Northern Ireland family coming together with friends for a party and celebrations. Illustrations throughout focus on the active role Power NI plays in customers lives, enjoying their own kind of energy.

‘Your Kind of Energy’ depicts the fast flow of events in preparation for the family party. Throughout, highlights can be seen of how each family member uniquely contributes to the family’s energy uses, from electrical cooking appliances to video games and powering impressive outdoor light displays which provide an illuminating backdrop to the party scene.

Power NI understands the important role it plays in energising customer’s lives. This advertisement demonstrates the importance of having an established, reliable, trusted energy supplier for the enjoyment all occasions.‘Your Kind of Energy’ features actual Power NI’s employees and their respective friends and families, giving an authentic feel to the high energy atmosphere.

The TV advertisement is complimented by an integrated marketing campaign with an outdoor billboard schedule visible in towns and cities across Northern Ireland. The campaign also includes direct mail pieces and customer communications insert in addition to a digital display campaign which will run across Northern Ireland websites from 29th September – 28th November inclusive. Taking the lead from the theme ‘Your Kind of Energy’ the offline and online tactical campaign elements look at how core Power NI products can enhance everyday energy experiences.

Promoting Keypad Reward and the Power NI App the individual ‘dreams’, ‘cakes’ and ‘games’ creative highlights the realistic value of what you can do with just £1 of free electricity rewarded by topping up your Keypad meter online or via the Power NI App by £50 or more. Using everyday scenarios, it becomes clear that a seemingly small amount can actually go a long way! To see what you can do with £1 of electricity check out

Energy Online, the paperless billing and online account facility for direct debit customers, is an easy to manage energy option – easier than managing an unruly Jack Russell aptly named Rambo. With savings of up to £60 each year* Energy Online is a practical way to save money, time and energy. For more information visit

*6% discount off our standard rate (up to £15 per quarter)