Power NI launch 'a lifetime of lighting up lives' campaign

Friday, September 18, 2015

Power NI has today launched a new advertising campaign 'a lifetime of lighting up lives' celebrating generations of lighting up homes and businesses and continuing to light up more lives each day in Northern Ireland.

Local singer/songwriter Triona Carville from Teconnaught, County Down has been chosen as the voice of Power NI's new TV ad for Autumn 2015 'a lifetime of lighting up lives'. Triona, singing an emotional version of 'Shining Light' the biggest selling single from Ash, features in the heart warming television advertisement which debuts across Northern Ireland this Friday night.

The ad revolves around a local family, a lava lamp, a little serendipity and a llot of love. Mum and Dad owned a lava lamp back in the day and had romantically etched their initials 'R heart F' on to the base. Flash forward many years and their funky teenage daughter has found a lava lamp in a charity shop, back in to fashion second time round. Unbeknown to them all, it turns out to be the very same lava lamp discovered all those years later, coming full circle and completing the love story. Power NI is integral to the story in that the company has been with the family lighting every step of the way, in more ways than one.

Kerstie Forsyth from Power NI explains the advertising concept "The idea behind the campaign is to celebrate how proud we are to touch the lives of so many families and businesses across Northern Ireland for literally generations. It's the story behind the campaign and the emotion that the track evokes which makes it really special.

We came up with a story, inspired by love, about the family and the lava lamp and wanted an emotive track and singer to really bring it to life. Triona has done just that and more. It gives me goose bumps when I listen to Triona singing the track.

Power NI continues to light up more lives each day than any other electricity provider and we are proud to be part of the fabric of daily and family life here. We're all about savings; simplicity and service, all of which make Power NI number 1"

The TV will be aired across local TV stations from this weekend and can also be viewed on the Power NI YouTube channel.Triona's track will be available to download from all online music stores and Power NI will be donating 30p per download to Marie Curie, the company's chosen charity for this year (up to 10,000 downloads).